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Guide for Effective Inventory Management Across Multiple Channels in 2024

Published on: December 25, 2023 | By : Mohammad Suhel
Best Software Development Company

Multichannel retail and distribution have become imperative for brands to thrive in the ecommerce landscape. It's no longer sufficient for businesses to operate on a single sales channel; they must navigate the challenges inherent inx the multichannel sales model, addressing issues such as inventory tracking, management, and shipping.

The complexity of Inventory management software development escalates rapidly, particularly when dealing with purchases and production orders within a Multichannel inventory management software development framework. Businesses can buckle under pressure without a robust structure and the right tools to secure inventory and fulfil orders.

Recognizing this challenge, Inventory management software development has emerged as a crucial component of the multichannel operations puzzle. This software offers a range of features spanning inventory, shipping, warehouses, accounting, and vendor management. Collectively, these functionalities serve to prevent lost sales and ensure customer satisfaction in the dynamic landscape of multichannel commerce.

What is multichannel inventory management?

What entails multichannel inventory management? It involves the systematic monitoring of inventory across diverse sales channels and storage sites, catering to various sectors such as ecommerce, retail, marketplaces, and wholesale. This comprehensive approach enables seamless oversight of stock levels, facilitates efficient reorder processes, and empowers accurate inventory forecasting, thereby aiding in strategic planning for inventory turnover. By adopting Multichannel inventory management software development services, businesses can redirect their focus towards fostering growth, sparing themselves from the unnecessary expenditure of time and resources in the intricacies of inventory management.

Common issues in multichannel inventory management

Even with the right tools for online marketplaces like Amazon and Walmart, navigating the complex landscape of Multichannel inventory management software development presents its own challenges. Multiple sales channels expose businesses to a variety of risks, and relying on inefficient services can lead to complications. Among the common challenges confronting ecommerce Multichannel inventory management software development services are:

  1. Excessive Stock: Holding surplus inventory becomes a drain on financial resources, affecting future investments. Unmoved stock not only incurs higher storage fees and insurance rates but also restricts cash flow, contrary to business objectives.

  2. Space Wastage: Incorrectly stocking products across multiple warehouses impacts financials and available storage. A shortage of space hinders the replenishment of fast-selling items, making it challenging to meet consumer demands, potentially leading to dissatisfied customers and reduced returns to the business. Additionally, holding costs for stagnant inventory cut into overall profits.

  3. Overselling Risks: Operating on multiple channels increases the likelihood of accepting payments for products that aren't readily available, posing a risk of overselling. This situation leaves customers dissatisfied, negatively impacting their experience, tarnishing the business reputation, and decreasing the likelihood of their return.

  4. Inventory Visibility: Expanding sales channels often necessitates a broader fulfilment footprint, distributing inventory across various warehouses. While this enhances fulfilment coverage, it introduces challenges, particularly for marketplace sellers relying on services like FBA. Splitting orders can lead to higher shipping costs, potentially longer delivery timelines, and a more complex operational workflow if inventory placement lacks strategic planning.

In the contemporary consumer-driven ecommerce landscape, shoppers seamlessly switch between omnichannel experiences, expecting consistent brand presence across diverse platforms. Establishing this presence involves expanding into new sales channels, such as dedicated ecommerce web stores, marketplaces, social media shops, and even physical outlets. 

As businesses diversify, inventory management becomes increasingly intricate. Efficient Multichannel inventory management software development is indispensable for overcoming operational hurdles and ensuring a multichannel business model's success, emphasizing the need for the right Multichannel inventory management software development services to streamline supply chain, sales, and inventory processes.

4 Aspects To Look For In Multichannel Inventory Management Software

When it comes to selecting reliable Multichannel inventory management software development services, there are several considerations to ponder. Choosing the right Multichannel inventory management software development hinges on a clear understanding of your specific business needs, the scale of your operations, and the number of warehouses in play.

Navigating Inventory management software development services demands familiarity with the distinctive capabilities and integrations essential for selling and replenishing products, a facet that varies across businesses. Crafting the optimal mix of tools is pivotal to circumvent redundancies and workflow disruptions. To this end, evaluating key factors ensures the sourcing and integration of the best Inventory management software development for your inventory management needs:

  1. Inventory Control and Forecasting
  • SKU Flexibility: The best Multichannel inventory management software development empowers you to track individual products, core components, variations, bundles, and kits. This SKU flexibility provides immediate access to product data, aiding in comprehensive inventory tracking across all channels.

  • Forecasting: A vital Multichannel inventory management software development should incorporate a product's sales history for years, facilitating informed inventory planning. Accurate forecasting becomes even more critical in the era of accelerated ecommerce adoption spurred by events like COVID.

  • Channel View: Effective Multichannel inventory management software development services gather information from all sales channels to establish a centralized resource for sales data, fulfilment insights, and supply chain automation workflows. Ideally, the software should offer a holistic view of product performance and profitability on a per-SKU, per-channel basis.

  1. Barcoding and Scanning

For larger businesses with multiple warehouses and dynamic inventory levels, barcoding and scanning play a pivotal role in collecting real-time data. Integration with barcode systems is crucial for streamlined operations, ensuring compatibility across all tools and supporting barcode accessories.

  1. Analytics

The inventory analytics provided by the software significantly impact its effectiveness and efficiency. Thorough research into the available reports and prioritizing access to actionable and measurable business intelligence is imperative for informed decision-making.

  1. Customization and Configurability

Not all Inventory management software development offers easy customization, yet it is a fundamental feature given the unique operational nuances of businesses. Optimal Multichannel inventory management software development services should allow extensive customization and configurability, simplifying implementation. Look for options with a robust App Store or integration directory to enhance adaptability.

4 Advantages Of Multichannel Inventory Management

The effectiveness of an Inventory management software development hinges on its strategic utilization, making it imperative to choose a service that seamlessly aligns with your business model. To make an informed decision regarding your inventory management, a comprehensive evaluation is essential:

  • Assess Future Growth Potential: Consider the scalability of the chosen Multichannel inventory management software development services in tandem with the future growth trajectory of your business.

  • Evaluate Multichannel Expansion: Deliberate on the number of current channels and identify potential avenues for expansion.

  • Integration Requirements: Examine the systems and applications that necessitate integration into your Inventory management software development.

  • Prevent Overselling: Analyze inventory update frequency and implement safeguards to prevent overselling across channels.

  • Budgetary Considerations: Define your budget allocation for inventory management tools.

  • Supplier Dynamics: Understand the number of suppliers your business relies on and ascertain the data required for efficient replenishment.

These primary factors serve as the foundation for selecting an Inventory management software development tailored to your existing business structure. Acknowledging additional features and capabilities becomes crucial, offering insights into how the system can facilitate scalable growth.

  1. Data Integration

Opting for management software eliminates the cumbersome process of manual inventory updates, reducing the risk of human errors associated with manual updates.

Automation, particularly through electronic data interchange (EDI), proves beneficial for efficient handling of updates, ensuring swift responses to orders and faster shipping turnarounds.

Real-time syncing enhances synchronization between sales channel listings and available stock, providing a centralized location for evaluating and updating inventory-related data across all channels simultaneously.

Real-time inventory data not only aids in maintaining control as sales volume increases but also enhances accounting and reconciliation activities, offering businesses the capability to automatically sync inventory data with accounting platforms like QuickBooks.

In essence, selecting an Inventory management software development involves a meticulous consideration of growth potential, channel dynamics, integration needs, overselling prevention, budget constraints, and supplier relationships. The integration of advanced features, especially real-time syncing, elevates the system's utility, empowering businesses to navigate the complexities of Multichannel inventory management software development services and operations with efficiency and accuracy.

  1. Automation in Supply Chain 

The consummation of the customer journey lies in order fulfilment, a pivotal stage where delivering products to customers is a commitment that must be upheld. Maintaining inventory integrity is crucial, and the last thing a business wants is to inform customers that the desired products are unavailable. Advanced Inventory management software development services offer a robust framework to preserve the post-purchase experience, ensuring customer satisfaction with each order.

Operating with a spectrum of suppliers, ranging from a single entity to thousands, poses a genuine challenge in stock management. The collaborative dynamics between a company and its suppliers significantly influence the capacity to restock and fulfil orders across diverse marketplaces. Managing a broad supplier portfolio in conjunction with a multi-warehouse structure necessitates streamlined communication to mitigate errors.

Moreover, considerations extend to shipment tracking, shipping labels, and update capabilities. Regular updates on shipments alleviate customer anxiety, reducing the likelihood of buyer's remorse. Automating these updates not only frees the customer service team from order inquiries but also provides customers with tracking information via email or app, instilling confidence in their purchase and bolstering the brand's reputation.

Inventory management software development functions as a comprehensive database, offering insights into all suppliers. These management systems enable the tracking of vital information such as pricing, minimum order quantities, and production lead times for each supplier. This not only enhances the efficiency of inventory replenishment but also paves the way for heightened levels of automation and optimization in the reordering process.

The most advanced Inventory management software development goes beyond data storage, automating key processes. It can generate purchase orders seamlessly when stock levels dip and recommend optimal order quantities with ease. Integration with order routing and fulfilment capabilities brings additional benefits, including the automatic creation of shipping labels, precise calculation and rating of shipping costs based on warehouse and destination locations, and more.

In essence, Inventory management software development plays a central role in steering clear of the pitfalls associated with supply chain management. A well-chosen software service not only furnishes essential data but also automates reordering processes, saving valuable time and resources for the company.

  1. Explore Inventory Management Metrics

Effective inventory management relies on access to crucial metrics, forming the bedrock for informed decision-making. Nevertheless, the amount of data available can be overpowering. To navigate this complexity, it is essential to acquaint yourself with the optimal operational metrics tailored to your business, particularly contingent on your Multichannel inventory management software development services as the Key Performance Indicators (KPIs). While KPIs may vary across companies, the majority of business models derive significant benefits from the following metrics:

  • Inventory Turnover: Understanding how frequently inventory is sold over a specified period is paramount for all business owners. Monitoring inventory turnover provides clarity on product movement. This metric can be calculated using a basic equation: dividing the cost of goods sold by average inventory costs or dividing sales by inventory.

  • Gross Percent of Margin: The gross percentage of margin stands out as a fundamental metric due to its profound impact on profitability, shaping the future trajectory of a business. It is crucial to note that target profit margins vary by industry; for instance, certain business models may aim for approximately 35% gross profit, while others in sectors like food and beverage might target 40%.

  • Customer Fulfillment Rate: Top-performing companies continuously assess how effectively their orders meet customer expectations. Ensuring timely order deliveries is integral to fostering a positive fulfilment experience between customers and your brand. Regular analysis of data can highlight any deviations from delivery timeframes, facilitating the identification and resolution of issues within the fulfilment process to enhance the customer fulfilment rate.

  • Carrying Costs: Carrying costs encapsulate the comprehensive expenses associated with inventory overheads, extending beyond essential expenditures such as rent and utilities. A nuanced evaluation of metrics like perishability, shrinkage, insurance payments, and ongoing employment costs tied to the warehouse team is essential to determine a company's carrying costs.

  • Inventory Age: A revealing metric to scrutinize is the duration it takes to move a unit of inventory out of the warehouse after its arrival. The longer an item remains in storage (i.e., the older its age), the higher the associated carrying expenses. Achieving a high inventory turnover ratio, calculated by dividing the cost of goods sold by average inventory costs, is a desirable objective within reasonable bounds.

Fortunately, most Inventory management software development tools are equipped to analyze and interpret these metrics. This capability proves invaluable as tracking progress is indispensable for optimizing business operations and ensuring that investments yield significant returns.

  1. Strategic Product Management

Enhancing your comprehension of sales trends and product popularity is instrumental in optimizing inventory control. Effectively managing your product supply empowers you to anticipate consumer demands, ensuring consistent satisfaction with every sale.

A nuanced understanding of your product selling patterns simplifies the process of refining inventory management across diverse sales channels and warehouses. Consider addressing the following facets of inventory management:

  1. Prioritizing High-Performing Products: Embracing the widely trusted principle that suggests 80% of online sales stem from 20% of your products, businesses benefit from prioritizing their most impactful and profit-generating items. Establishing a firm grasp on these best-sellers facilitates the assurance that they are consistently available, mitigating the risk of stockouts.

  2. Forecasting: While holding excess stock can incur significant costs, accurately predicting fluctuations in future sales is inherently challenging. Nonetheless, effective forecasting proves beneficial when executed with precision. Monitoring historical sales data and maintaining a sufficient supply of safety stock can alleviate challenges posed by seasonal variations and warehouse management. Additionally, thoughtful consideration of planned promotions is crucial for aligning inventory levels with anticipated sales projections. This strategic approach ensures that upcoming marketing initiatives are supported by adequate inventory to fulfil orders accurately.

Unlocking Proficiency in Multichannel Inventory Management

A plethora of resources await those seeking to enhance their proficiency in Multichannel inventory management software development services. Beyond tutorials on Inventory management software development, a diverse array of informative materials can be explored:

  • Articles: Extensiv’s blog stands as an invaluable repository covering all facets of inventory management. Offering insider insights for businesses relying on these systems, the blog also guides harnessing management software to optimize your company’s operations.

  • Courses: For individuals aiming to deepen their understanding of inventory management, a range of online and offline courses is available. While some classes are free of charge, many involve a fee, with prices spanning from $100 to several thousand dollars. It's advisable to explore various options to select the course that aligns best with your business requirements.

  • eBooks, Guides, and Whitepapers: Abundant in knowledge, inventory guides and whitepapers are often accessible for free, though occasional sign-ups for newsletters or codes may be required. Typically available in downloadable PDF formats, some resources may also be found in hard copy versions.

  • Videos, Webinars, and Presentations: While the quantity of inventory management videos is extensive, the quality can vary significantly. Fortunately, Extensiv offers a wealth of free, high-quality ecommerce webinars covering diverse topics such as inventory KPIs, automation hacks, supply chain building, and leveraging Walmart for expanded reach.

Mastering the identification and utilization of the right Inventory management software development tools hinges on your ability to cultivate a deeper understanding of best practices.

Essential External Tools for Multichannel Inventory Management

Choosing the right Inventory management software development for enterprise resource planning and Multichannel inventory management software development services is only the first step. Depending on how your operations are set up, integrating Multichannel inventory management software development services becomes critical for establishing an optimal product management workflow. Consider utilising some of the external accessories available through Extensiv Order Manager to improve efficiency and achieve optimal results.

Barcode Scanners

Critical for businesses with multiple warehouses and dynamic inventory levels, barcode scanners simplify data collection across warehouse locations, streamline stock control, and reduce fulfilment times. These devices play a pivotal role in minimizing delays, operational bottlenecks, and missed sales by automating the time-consuming and error-prone aspects of inventory management. It is imperative to ensure that your chosen Multichannel inventory management software development services seamlessly integrate with barcoding technology, allowing for automated updates to your channels upon order shipment.


Counters provide accurate inventory levels, ensuring smooth operations regardless of order volume. Maintaining a precise and up-to-date inventory count allows for the creation of a product database that accurately reflects the existing warehouse inventory. Expert inventory counters deduct items from the master SKU immediately with each sale, and Extensiv ensures automatic inventory updates to sales channels at 15-minute intervals with every inventory value change.


Crucial for effective warehouse management, pallets facilitate the quick separation of inventory into easily countable and trackable units. Inventory management software development, such as pallet barcode scanners, enables warehouses to monitor stock, and inbound and outbound shipments by utilizing barcode IDs on pallets. Pallets, known for their durability, can accommodate more substantial and heavier products without the risk of breakage. Additionally, forklift operators can efficiently place pallets on high shelves, optimizing vertical storage possibilities. Pallets contribute to efficient organization by allowing products to be stored multiple shelves high through a straightforward slotting-in process, ultimately saving time compared to manual placement and retrieval from high shelves.

The Final Thought

Multichannel inventory management software development services stand as an indispensable asset for any business aspiring to achieve high functionality and effectiveness. Irrespective of the company's size, the imperative is to adopt the most efficient Inventory management software development strategy, one that optimizes the customer experience and ensures a seamless customer journey, all while navigating the budgetary constraints inherent in daily operations.

To steer clear of overstocking, and stock-outs, and guarantee the accurate fulfilment of customer orders, a sophisticated multichannel inventory management process is paramount. The key lies in selecting the right software, a decision that promises swift and substantial benefits for your ecommerce business. For those seeking a trusted partner to facilitate business scaling, exploring the fulfilment marketplace offers access to a curated list of pre-vetted 3PLs held in high regard within the industry.

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