CRM or customer relationship management tools are widely used in service-based as well as product-based companies to establish, maintain, nurture the relationship with customers. CRM tools and softwares are used to manage and record all the interactions with existing as well as potential customers. It allows businesses to achieve their goals and objectives by increased profitability and brand value, as the customers feel more connected and grow to trust the brand which continuously endeavours to nurture the relationship between the business and customer.
CRM tools not only help in managing customer relationships and interactions but also have added benefits like better sales management, increased productivity, good after-sales service etc. Additionally, it also helps establish interactions and relationships with users, suppliers, colleagues etc. and sustain and develop the relation during the entire customer journey/lifecycle.
We can draw parallels between the customer lifecycle and systemizing a student’s educational journey and hence, the benefits of using a CRM for educational institutions come into picture. Right from registering a student into the institution to monitoring the student’s progress throughout his lifecycle in the institution, all of this requires proper management of student records and steady growth and development of the student such that he/she may attain his/her academic objectives and goals.
By entering all these important details in its database, CRM systems in educational institutions will enable students as well as teachers to systematise studies. Due to this, it will be easier to search for information about any educational aspect of any student quickly, and updating new information will become simple. CRM systems will also majorly help in easing the admission process, which is usually a very rigorous process for schools and colleges. The education management software that these systems provide is firstly to include the students’ academic documents, course & program they want to be admitted in, full details of batch and roll number among other information necessary to facilitate the admission process. After this, the institution will be able to identify and recruit the best candidates, engage them and most importantly, improve the enrollment results for the institution.
Also, it is important to stay relevant with the trends of the 21st Century. Most of the students today depend on the internet to search for information about their dream colleges and universities. CRM systems come with an integrated feature which enables them to track such students and help institutions connect with the leads through different engagement programs such as email, print, and invitations to online and offline events. Another added advantage of such systems for educational institutions is that it makes the communication between the institution and the inquiring student better. It is also easier to make follow up for all inquiries, keep a record of the interactions with the students during the counseling process, and maintain an appropriate follow-up.
A CRM System doesn’t only help to keep tabs on the details of the prospective and current students, but also of the alumni. This also comes in handy when there is a need to improve communication with potential philanthropists and interested investors. It also enables an effective way for inter-departmental communication between the staff and other employees of the institutions. When feedback is provided about any faculty or department, a CRM system comes in handy at the time of collection and analysis of data. It takes only a few clicks for one to see the essential analytics or trends that may define the strengths and weaknesses of the department, which may help in saving time and understanding the way forward.
One of the major benefits of using CRM in education is that the automatic and standardized process that it follows reduces the institution’s costs as it eliminates a lot of routine and manual steps. Thus, there is no need to hire more employees to do the work that can be done in seconds by a web application. If you are worried about the costs of calling in specialists to install the CRM systems etc. then there’s no need to fret. Nowadays, you can just download the installation file from the company’s website or use the boxed version of the product yourself.