Blog UI/UX Design

6 UX/UI Trends you Must Follow in 2023

Published on: May 29, 2023 | By : Mohammad Suhel
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When it comes to delivering satisfying client experience in any business, User experience and User interface plays an essential role to business success. Having web pages that are designed to engage users and easy to navigate will help in increasing conversion rate, that in turn helps business scale. 

On the other hand, if your pages are cluttered and confuse users for where to navigate for desired product or service, visitors won’t think to stay on your web page, instead they switch to another website. 

In a world where everything has gotten digital, it takes just a few milliseconds for a potential customer to build an opinion on your website to either stay or go. 

With the ever-changing needs and expectations of users, designers are challenged to provide the best in innovation to allure the users. 

This blog discusses the latest UX/UI trends in 2023 that will definitely help designers to create a fantastic experience for users. 

Important UX/UI Trends to Consider in 2023

Mobile first approach 

According to Statista, the number of smartphone network subscriptions globally will reach almost 6.6 billion in 2022, and is expected to exceed 7.8 billion by 2028. This is a big reason to consider the mobile first approach. 

Today, mobile smartphones have become super productive and versatile, allowing users to access everything they want. 

This signifies that while developing web design and development solutions, you need a mobile version ready. 

Dark Mode 

In recent years, dark mode is getting increasingly popular, and it seems that it will continue to be users’ choice and accessibility in 2023 and in the coming time. 

Many users nowadays want the option of using dark mode. It can not only give websites a stylish and modern appearance but also bring practical benefits. 

In UI design, the primary aim of dark mode is to make the viewing experience less harsh on the eyes of the users by adjusting the contrast ratio between text and background colours. 

It also helps to reduce the strain on mobile device batteries and provides a more immersive experience for the user.

From a design point of view, opting for a darker interface can do wonders for bringing out the vibrancy of colours on screen. This can help boost their visual appeal, and keep them engaged for a longer period of time.


In 2023, we anticipate a rise in the adoption of AR and VR for UX/UI design. These technologies enable digital objects to interact with the real world, and we expect them to become more popular in the ecommerce industry

While AR and VR have mainly been used in gaming, their accessibility is increasing, leading to their wider adoption.

AR/VR features on ecommerce sites enhance user engagement by providing an interactive experience. This is complemented by 3D images, which add depth to the product pages, making the website more attractive, innovative, and likely to result in conversions.

In the coming years, brands will face the challenge of integrating this immersive UX/UI design trend into their user journey while also considering the needs of less tech-savvy customers.

Motion Design 

UX and UI design planning is all about how every element of a website delivers a better user experience and solves a purpose of increasing conversion and sales. 

In 2023, a significant trend in UX/UI design is the use of motion design and micro-interactions. This trend is driven by the desire for users to interact with interfaces that are engaging and easy to use. Therefore, it is crucial to consider this aspect while designing interfaces.

Implementing visual effects like animation, films enhance visual experience, keep users engaged and make your website memorable.

Immersive scrolling 

In 2023, it is predicted that immersive scrolling will become a popular UX/UI design trend. Immersive scrolling is an advanced version of animated pages, which offers an engaging and captivating experience to users. Through this technique, brands can present their story in the best possible way by controlling the order and placement of different site elements, including images, copy, and interactions.

Immersive scrolling involves providing additional information and interactive features to enhance a story, captivate the audience, and encourage them to take action.


Personalization is another popular trend across multiple elements in the digital business. More specifically, as it is surfacing into the eCommerce business, it has become the essential trends in UX/UI. 

Personalisation is a great way to make potential customers feel valued by tailoring information specifically to them. This involves showing them content that accurately reflects their unique interests. It also means adjusting the appearance of a website's interface to match their personal preferences, which may include changing the themes or colours.

In Final Words 

UX and UI design play a crucial role in contemporary web development. They enable you to craft a smooth user experience, improve the aesthetics of your online store, and stimulate customer purchases. 

Incorporating artificial intelligence can help you examine users' specific requirements and provide them with personalized solutions. It's crucial to focus on micro interactions and keep up with the latest visual design trends.

IBR Infotech as your UX/UI Service Provider

At IBR Infotech, we understand how appealing design elements are essential to stay ahead of the curve in the competition. Our user centric approach allows us to accomplish the needs of digital business. 

We are a skilled UI/UX design company providing a wide range of services, including branding, responsive web design, mobile app design, user experience consulting, and promotional designs. We utilize the latest tools and technologies to deliver comprehensive solutions to our clients.Talk to our experts to know how we can help you stay ahead in the business competition with class-leading UX/UI design services.

Form your durable team with us