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Why Video Conferencing is now necessary for every business: Everything You Need to Know

Published on: May 10, 2023 | Updated on : June 09, 2023 | By : Mohammad Suhel
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What Is Video Conferencing?

Video conferencing is an internet tool that allows individuals in different areas to hold face-to-face meetings without having to travel to a particular venue. This technology is extremely helpful for people who do business across cities or even nations because it decreases the time, costs, and inconveniences of business travel. Video conferencing is used for all common meetings, corporate negotiations, and employment process interviews.

Informally held video conferences are referred to as video calls or video chats.

How Video Conferencing Works

The primary advantage of video conferencing over telephone conference calls is that participants can actually see one another, fostering the growth of stronger relationships.

There are many ways to conduct video chats. Users can add or integrate web cameras into their tablets, laptops, or desktop PCs. Video conferencing can be conducted through smartphones and other connected mobile devices with cameras. In these situations, communication is frequently transmitted via a platform that is built on software through internet protocols.

Some businesses use specialised video conferencing rooms equipped with top-of-the-line cameras and screens to ensure that communication is clear and error-free. Outside companies frequently assemble and install the necessary hardware for the video conference.

Uses of Video Conferencing

In order to promote more teamwork, businesses with different offices may set up direct video connections between them.

A remote class can be taught using video conferencing, with the instructor being able to do it from practically anywhere. This can be done in a business setting, particularly to provide employees with the knowledge they need to execute their tasks more effectively. In the academic sector, video conferencing can be used to connect a traditional classroom with students who live a long way from the school.

Regular staff meetings can be held through video conference, and shareholders can discuss the most recent business activity. It can be used to display information in an interactive style that encourages conversation among all attendees regarding what they see on screen or to make big company announcements, such as introducing a new CEO.

Video conferencing services are occasionally made available to visitors who need them by hotels and conference centers. These might be offered in conference rooms or suites that have been specially furnished.

Video Conferencing During the 2020-21 COVID-19 Pandemic

During the 2020–21 COVID–19 pandemic, video conferencing services like Zoom, Skype, and Microsoft Teams experienced a spike in interest and usage as many people were compelled to work from home and take online courses due to lockdowns.

Professionals including financial advisers, therapists, tutors, and lawyers could consult with their clients in person using video conferencing. In fact, throughout some of the pandemic, several legal hearings and court cases switched entirely to video conferencing. Compared to before the epidemic, doctors and other medical professionals have also embraced telehealth to a much greater extent.

Types Of Video Conferencing

Organisations are increasingly adjusting to the required video conferencing ecosystem. Meeting rooms are equipped with high-definition cameras, powerful audio systems, and cable internet connections. The experience of the users is enhanced along with smooth voice and video conferencing software by using technology that is specifically made for video conferencing sessions.

Due to the widespread use of this form of communication, point-to-point and multipoint video conferencing have both gained popularity.

1. Point-To-Point Conferencing

Only two people can communicate in real time using this method, regardless of their geographical location. Participants in this style of video conferencing feature utilise the system to have face-to-face conversations. For instance, it is a perfect way to conduct job interviews because top businesses may expedite the hiring process and can complete the recruitment procedures virtually, including the job interview, through video conferencing.

Point-To-Point Conferencing

This is a very well-liked alternative in the current scenario and offers remote businesses a lot of freedom. Additionally, it enhances the personalised customer experience that companies now provide. Any issues or questions brought up by customers are always connected by the ideal software and video conferencing hardware.

2. Multipoint Conferencing

The core of group video conferencing is created when three or more individuals participate in this technique of video conferencing. In essence, this is an alternative to the standard three-way calling used in commercial phone systems.

The host of a multipoint conference will give links so that attendees can join meetings with larger groups. For instance, it helps companies with several offices and remote employees by acting as an office bridge for multipoint conferencing. A solution for software and hardware bridging is multiple-point conferencing, which acts as a hub for lengthy conference calls.


Video conferencing software is one of the kinds of technologies that are making the globe a more intimate place and ushering in a new era of digitally infused working practices that promise to alter the employment landscape. 

Video conferencing is considered a solution to numerous communication difficulties due to its ease of use and capacity to increase productivity as it becomes an increasingly common component of professional life.

When thinking about using a business tool, it's important to consider its cost-effectiveness in addition to its compatibility with current technology and its long-term life cycle. IBR Infotech provides the top-rated video conferencing solution for business. We with a highly secure platform can help you to reach your corporate conferencing standards easily.

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